Effective date: April 1, 2025
Aive: Aive SAS is a research-intensive technology enterprise specializing in advanced applications of artificial intelligence (AI) in the domain of audiovisual content generation. The company delivers a comprehensive Software-as-a-Service (SaaS) solution that integrates cutting-edge generative models, machine learning algorithms, and multimodal data analysis to facilitate intelligent, data-driven, and automated video post-production. The Aive platform is designed to cater to the unique demands of enterprise-level media workflows by offering scalability, reliability, and extensibility across various use cases, such as branding, creative personalization, localization, and synthetic content generation.
Client: The Client refers to any juridical person, typically a legal entity such as a corporation, agency, or institution, acting in a professional or institutional capacity. The Client subscribes to and engages contractually with Aive for the provision and consumption of its services. Under applicable data protection laws and regulations, the Client assumes the role of data controller, particularly when personal data is uploaded, processed, or managed on the Platform.
Contract: The Contract refers to the binding legal agreement formed between the Client and Aive, which encompasses these Terms and Conditions, the Data Processing Agreement (DPA) where applicable, and any individualized commercial instruments such as a Quote, Subscription Form, or Purchase Order. The Contract articulates the scope, structure, rights, limitations, and obligations related to the Client’s use of the Platform and its services, and shall prevail in case of dispute or regulatory review.
Platform: Aive’s Platform is a proprietary, cloud-hosted, and continuously evolving digital infrastructure purpose-built to enable intelligent automation of various aspects of video editing, versioning, creative scoring, and analysis. It integrates multimodal input processing (e.g., text, audio, video, visual semantics), automated reasoning engines, and orchestration of generative AI models to optimize video production at scale. The Platform is updated regularly based on ongoing R&D outcomes and may incorporate features that reflect the evolving state of the art in AI and media computing.
Credits: Credits refer to quantitative computational units purchased in advance by the Client, functioning as a transactional abstraction or internal currency for accessing specific services and algorithmic computations on the Platform. The rate of Credit consumption varies depending on the complexity of operations performed, such as model tier utilized, the duration and resolution of video content, and the number of generative iterations processed in a given workflow.
Models (S, M, L, XL): This taxonomy refers to the stratified capabilities of Aive’s Multimodal Generative Technology (MGT). Each model class—ranging from Small (S) to Extra-Large (XL)—is engineered to accommodate specific levels of operational sophistication. S models may be optimized for lightweight previews and rapid iterations, whereas XL models are designed for complex, high-fidelity content generation, including multimodal conditioning, temporal coherence, and advanced narrative structuring. Clients are assigned access rights based on their Subscription tier.
Workspace: A Workspace is a logical, modular environment within the Client’s designated tenancy on the Platform. Workspaces support the segmentation of users, data, and production activities by project, team, or department. Architected to respect data sovereignty, access granularity, and organizational policy compliance, Workspaces enable parallelized collaboration while maintaining compartmentalization of usage metrics and resources.
Trial: A Trial denotes a predefined and limited-duration access granted to the Client, pro bono, to evaluate the Platform’s baseline functionalities. Trials are non-contractual and non-binding and are provisioned solely at Aive’s discretion. The parameters of a Trial—including access duration, user limits, and feature restrictions—are variable and subject to change without notice. Importantly, Trials typically exclude access to premium models (M/L/XL), export functionalities, long-term data storage, and advanced analytics. Clients are advised that Trials are for evaluative purposes only and should not be used for production-grade content or operational dependencies.
Subscription: A Subscription is a formal, paid contractual modality that entitles the Client to access and use the Platform under a defined scope, term, and set of service parameters. Subscriptions are governed by commercial documents—such as a signed Quote, Service Agreement, or Purchase Order—and may include specific entitlements related to user seats, model tiers, credit allocations, support service levels, and data processing agreements. Subscriptions are modular and renewable and may be amended as required to meet the evolving operational needs of the Client through the issuance of updated contractual documentation.
Access to the Aive Platform is conditional upon the Client’s full and unreserved acceptance of these Terms, as well as the timely fulfillment of all applicable financial obligations. The Contract shall be deemed effective upon the earliest occurrence of the following: signature of a Quote or Order Form, settlement of the corresponding invoice, or administrative activation of access credentials.
A Trial may be granted at Aive’s sole discretion and is strictly governed by these Terms. The Trial period commences upon confirmation by Aive and remains valid for the duration explicitly stated in writing or indicated at the time of activation. Upon expiration of the Trial, continued access to the Platform requires a contractual transition to a Subscription. In the absence of such transition, all access rights and any associated Client data may be deleted without prior notice and without liability on Aive’s part.
Trial access is limited in scope and functionality. Features such as content export, access to premium models (M/L/XL), or extended data retention are disabled unless expressly enabled by Aive. The Trial is provided for evaluation purposes only and shall not be used in a commercial or production context.
Subscription plans are defined in the applicable Quote or Order Form, specifying service levels, model tiers, number of authorized users, features included, duration, and pricing. Acceptance of the Quote, whether by signature, email confirmation, or invoice payment, constitutes a binding commitment by the Client. Any modification to an existing Subscription—such as changes in user seats, features, or model access—must be subject to a new formal Quote or Addendum.
In the event of any inconsistency or contradiction between these Terms and the provisions of an applicable Quote or Order Form, the latter shall prevail.
Access to the Platform is strictly limited to individuals expressly authorized by the Client, each of whom must be assigned personal, individual login credentials. The use of shared, generic, or group accounts is expressly prohibited. Each User Account is personal, non-transferable, and governed by a role-based access control (RBAC) policy.
The Client shall remain solely and fully responsible for the administration, confidentiality, and use of all user accounts under its control, including any actions performed through such accounts, whether authorized or not. The Client undertakes to immediately inform Aive of any suspected or confirmed unauthorized access, breach of credentials, or compromise of account integrity.
Aive may grant administrative access to a designated Client Administrator, who shall be responsible for managing user permissions and access rights within the Platform on behalf of the Client. Any breach of these provisions, including but not limited to misuse or failure to maintain the confidentiality of login credentials, may result in the immediate suspension or deactivation of the relevant accounts, without prejudice to any other remedies available to Aive.
Aive grants the Client a limited, non-exclusive, non-transferable, and revocable license to access and use the Platform solely for the Client’s internal business operations. This license expressly excludes any sublicensing, reverse engineering, modification, replication, data scraping, unauthorized redistribution, or use of the Platform for competitive analysis. The Client shall not exploit the Platform for any unlawful purpose or in violation of any applicable intellectual property rights. Any breach of these terms may result in immediate termination of the license.
The Platform offers a range of intelligent video production and post-production services, including but not limited to: creative analysis, automatic subtitling, multilingual versioning, branding integration, and generative video structuring using MGT models. Services and capabilities depend on the subscribed tier and may vary accordingly. AI-powered features are designed to assist in content generation but do not guarantee output free from factual errors or compliance risks. The Client is solely responsible for reviewing and validating all generated outputs.
Each Subscription Contract is concluded for the duration defined in the relevant Quote or Order Form, typically twelve (12) months, and is automatically renewed for equivalent successive periods unless terminated by written notice at least thirty (30) days prior to expiration. For Trials, the Contract begins on the date of access and terminates automatically on the last day of the specified Trial period unless converted into a Subscription. Upon termination of the Contract, Aive will deactivate access to the Platform. If the Client transitions from a Trial to a Subscription, access will continue seamlessly. If not, all access and associated data may be deleted unless retention is explicitly requested.
Your use of the Platform is also governed by our Privacy Policy, which is accessible at https://www.aive.com/privacy.html. By using the Platform, you consent to the collection, use, and disclosure of your personal information as described in the Privacy Policy. It is your responsibility to review this policy periodically to stay informed of any updates.
The Client retains ownership of all content uploaded to or generated on the Platform. Aive does not claim any rights over such content beyond the license necessary to operate the service. Aive retains full ownership and intellectual property rights over all elements of the Platform, including its software, designs, interfaces, databases, and proprietary MGT models. Generated content may be used freely by the Client, subject to compliance with these Terms and applicable law. Aive may access the Client’s content for support, monitoring, or analytical purposes, except where the Client has activated confidentiality or “private project” settings.
The Client represents that it has all necessary rights and permissions to use, store, and distribute content via the Platform. The Client warrants that it will not use the Platform to create or disseminate unlawful, defamatory, or infringing content. Aive warrants that it has the right to grant access to the Platform and that the services will be provided in a professional manner.
The Platform is hosted in data centers located within the European Union. Aive implements robust security standards including data encryption, access controls, audit logs, and business continuity protocols. Although Aive strives to ensure continuous availability, temporary downtimes may occur due to maintenance or unexpected disruptions.
In the event of material breach of these Terms by the Client, Aive may suspend access to the Platform, disable User Accounts, and terminate the Contract without refund. Aive may also delete Client content and report any suspected unlawful activity to competent authorities.
Each Party undertakes to maintain in confidence all information identified as confidential during the execution of the Contract, and not to use such information for any purpose other than the performance of its obligations. This obligation survives termination for three (3) years.
Aive processes personal data solely for the purpose of providing the services, in accordance with the Client’s documented instructions and the applicable DPA, available at https://www.aive.com/privacy.html. Data is stored within the European Union and protected under industry-standard security frameworks. The DPA is binding and enforceable, even without signature, unless objected to in writing within ten (10) business days.
Aive may conduct annual audits, with thirty (30) days' notice, to verify compliance with usage rights, data handling obligations, and agreed terms. If misuse is detected, the Client must correct any non-compliance and reimburse audit-related costs.
Aive’s liability is strictly limited to the amount paid by the Client during the twelve (12) months preceding the incident. Aive shall not be liable for any indirect, incidental, or consequential damages, including loss of business, revenue, or data, except in cases of gross negligence or willful misconduct.
The Client shall indemnify and hold harmless Aive, its affiliates, officers, and employees from and against any claim, damage, liability, or expense arising from the Client’s use of the Platform in violation of these Terms, applicable law, or third-party rights.
Upon expiration or termination, the Client may request the return or deletion of its data within thirty (30) days. This request must explicitly concern raw administrative data (such as account information and workspace metadata). Analytical data, video edits, or uploaded video files are not considered part of this raw data and are excluded from default return processes.
If the Client requests the extraction or recovery of such content (including but not limited to analytical outputs, video edits, or media files), this may incur additional fees depending on the nature, complexity, and volume of the request.
Aive will comply with data deletion at no cost unless legal or technical constraints require retention. After the thirty (30) day period, all data will be permanently deleted and unrecoverable.
Entire Agreement: These Terms, along with the applicable Quote and DPA, constitute the full and exclusive agreement between the Parties.
Governing Law and Jurisdiction: These Terms are governed by French law. Any dispute shall be resolved under the exclusive jurisdiction of the Commercial Court of Paris.
Amendments: Aive may update these Terms with thirty (30) days' notice. Continued use of the Platform following such notice constitutes acceptance.
Force Majeure: Neither Party shall be liable for any delay or failure resulting from events outside its reasonable control, including natural disasters, war, cyberattacks, or pandemics.
Contact: For any legal or data protection inquiries, the Client may contact Aive’s Data Protection Officer at: dpo@aive.com
