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Content capital · AI licensing

A licensable catalogue is prepared. It is never assumed.

Aive helps prepare authorised content or data for AI model training, evaluation or research: provenance, metadata, rights, restrictions and documentation. Every use depends on consent, a legal basis and a contract.

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Read the data policy
Last verified · 26 September 2026

What is content licensing for AI?

Content licensing for AI means making a catalogue or dataset available to a model developer, for training, evaluation or research, within a contractual framework. Aive can help document provenance, metadata, rights and restrictions. The status is conditional: no licence is implied, no general availability is announced and no revenue is promised.

Provenance
The documented origin of each asset: source, version, author, date and associated rights.
Legal basis
The legal ground that authorises processing personal data, notably under the GDPR.
Revocation
Withdrawal of content or of a usage right, under the terms set out in the contract.
The operational problem

A catalogue is not licensable by default.

Incomplete rights

Contracts with authors, speakers or music rights holders do not always cover training use.

Unclear provenance

Without source, version or metadata, a dataset cannot be audited.

Personal data

Faces, voices and names require consent or a legal basis, and sometimes anonymisation.

Mechanism

From catalogue to documented dataset.

Conditional, contractual status: every step is to be confirmed in the contract.

01Inputs
  • Catalogue and documented rights
  • Asset metadata and versions
  • Usage restrictions and territories
  • Licensee requirements
02Preparation
  • Inventory and provenance check
  • Review of rights, consents and legal basis
  • Anonymisation where needed
  • Documentation and legal review
03Outputs
  • Prepared, documented dataset
  • Register of restrictions and exclusions
  • Secure delivery as contracted
  • Revocation procedure
Journey

Five steps, five approvals.

  1. 01
    InventoryIdentify candidate assets, their provenance and the rights holders.
  2. 02
    Rights checkConfirm rights, consents and legal basis for the intended use: training, evaluation or research.
  3. 03
    PreparationDocument metadata and restrictions, anonymise where needed, exclude what cannot be licensed.
  4. 04
    ContractSet scope, duration, security, delivery and revocation between the rights holder and the licensee.
  5. 05
    Delivery and follow-upDeliver as contracted and keep a register of uses and withdrawals.

Status

A conditional, contractual journey, assessed case by case. It is not offered as an open-access service.

Control

Documented, controlled, contracted.

What is documented

  • Provenance and version of each asset
  • Metadata and usage restrictions
  • Rights and rights holders
  • Intended use: training, evaluation or research

Controls

  • Consent or legal basis
  • Anonymisation where needed
  • Secure delivery
  • Revocation set out in the contract

Prerequisites and availability

  • Rights confirmed by the catalogue owner
  • Contract signed with the licensee
  • Legal and security approval
  • Status: conditional · contractual

What licensing does not assume

  • No implied licence: ingestion into Aive is not an authorisation to license.
  • No general availability: the journey is opened case by case, under contract.
  • No revenue promised: any financial terms are set in the contract between the parties.
  • No training by Aive: customer data is never used to train models.
  • No legal advice: validating rights remains with the catalogue owner and their advisers.
TV & media Unlock the full value of your content: every broadcast versioned, every archive findable and monetizable under contract. TV & media Video indexing and search Find a moment, a speaker or a topic in an authorised video corpus, with source and timecode. Video indexing and search Monetize your video catalog Your archive is an asset: indexation, licensing and owned media open, under contract, new ways to get value from the videos you already produced. Monetize your video catalog Security and trust SOC 2 Type II, GDPR, ISO 27001 process under way, DPA and controls: the Aive GEO trust centre. Security and trust Data privacy Website and form data, customer content, retention and GDPR rights, explained simply. Data privacy Methodology Engines, panels, repeated sampling, indicator formulas, evidence levels, limits and statuses of Aive’s measurement. Methodology Academy & guides Getting started, guides by product and best practices: learn Aive from first login to power user, with five method guides. Academy & guides
Frequently asked questions
Is licensing offered to every customer?

No. The journey is conditional and contractual. It is assessed case by case, depending on the catalogue’s rights, the applicable legal framework and a contract signed between the parties.

How does this relate to Aive’s no-training policy?

At Aive, customer data is never used to train models. Licensing is a separate process: voluntary, documented and governed by a contract between the catalogue owner and a licensee, for a specific use.

Can licensed content be withdrawn?

Revocation is set out in the contract, which defines its scope and terms. It cannot be assumed outside the contract.

Does licensing generate revenue?

No revenue is promised. Any financial terms belong to the contract between the parties and are not published.

Assess whether your catalogue is licensable.

A diagnostic reviews rights, provenance and restrictions before any contractual discussion.

Assess my catalogueTalk to an expert