Aive Studio · Intelligent Versioning

One video in. Every version out.

Intelligent Versioning (ICV) turns a single master into every format, duration, language and market variant your channels need.

What is Intelligent Versioning?

Intelligent Versioning (ICV) does not crop blindly: it understands what matters in each frame (faces, products, text, action) and reframes, recuts and adapts while keeping the creative intent intact. One master becomes dozens of ready-to-publish versions in a single session, each checked against your Playbook before export.

Master
A campaign’s reference video, before adaptation to platforms and markets.
Cut-down
A short version (6, 15 or 30 seconds) built on the master’s strongest moments.
Inside the product

One master, all its variations.

Duration, format and content rules (logo, objects, sentences not to cut) are set once: AI AutoGen generates the version, checked before export.

  • Duration
  • Format
  • Content rules
In detail

Everything a master needs to become, without starting over.

Every ratio

16:9, 9:16, 1:1 and 4:5 with subject tracking: faces, products and text stay in frame.

Duration variants

6s, 15s and 30s cut-downs built on the strongest moments.

Markets and languages

Subtitles, contextual translation and AI voice-over, legal mentions per market.

Batch mode

One master, dozens of versions in a single run.

Templates, logos and music

Brand packaging and licensed music applied automatically.

Checked before export

Every version checked against your Playbook and re-scored by Creative Score.

Explore the Playbook
How it works

Native versions, checked before export.

  1. 01
    Pick the masterAive reads its scenes, subjects, text and pacing with MGT.
  2. 02
    Set the outputsPlatforms, durations, markets and languages expected.
  3. 03
    GenerateVersions are produced while keeping the creative intent.
  4. 04
    Check and exportCreative Score and the Playbook check every version, then export or distribution.
Customer stories · Tefal and Meetic

Tefal: from one week to one hour per campaign.

One master in, everything needed to launch out. At Meetic, 275 multi-country campaigns at once, without breaking the team.

1 wk → 1 h per campaign Tefal (Groupe SEB) · customer story
−78% time to market Meetic (Match Group) · customer story
+300% localized assets Meetic (Match Group) · customer story
Frequently asked questions
Does reframing cut people out of frame?

No: ICV tracks faces, products and text and keeps them centered.

Can we edit a generated version?

Yes, every version opens in the editor for manual adjustments.

What about broadcast deliverables?

Export profiles cover social and broadcast specs, XML round-trip included.

Version your masters at scale, without losing control.

A paid Studio pilot, scoped on one use case, deducted from your annual plan.