Know if a video is ready before you publish.
Creative Score predicts quality, safety and performance for every video, before it goes live.
- ! BrandLogo visible before 3 s 00:01
- ! CreativeHook in the first 3 seconds 00:00
- ! PlatformReadable sound-off (captions) 00:04
- ! BrandMandatory mentions 00:28
- ! PlatformTikTok 9:16 safe zones 00:00
What is Creative Score?
Creative Score evaluates every video on brand compliance, creative quality and platform best practices, with platform rules refreshed at least every 7 days. Each evaluation comes with concrete recommendations: what to adjust, where, and the expected impact. Fix, re-score, publish with confidence. The score predicts readiness; performance is measured after publication.
- Check
- A rule verified on the video; it returns pass, warning or fail.
- Timestamped moment
- The exact moment of the video a check refers to, to the second.
A score, its criteria, a fix.
The score is broken down by platform; every weak point is located on the timeline, with a suggested fix.
- Narrative strength
- Platform compatibility
- Brand integrity
What gets checked, to the second.
Each check returns pass, warning or fail with the exact timestamp.
Brand checks
- Logo presence, timing and safety zones
- Colors and typography
- Mandatory mentions and claims to avoid
Creative checks
- Hook strength in the first 3 seconds
- Pacing and cut rhythm
- Readability of on-screen text
- Audio levels
Platform checks
- Ratio, duration and resolution per placement
- Meta, TikTok, YouTube and broadcast safe zones
- Sound-off readability
- Rules refreshed at least every 7 days
From master to approved version.
- 01ImportThe master or version to evaluate is imported, or synced from Frame.io.
- 02AnalyzeMGT extracts scenes, shots, objects, logos, text, voice and pacing.
- 03ScoreAive computes the overall score and the detail per criterion and per platform.
- 04FixFixes are applied automatically or by your editors, then re-scored.
Measured over time
Scores are compared campaign to campaign and matched with distribution results, to tune the rules.
- Score per market and per platform
- History of fixes
- Matched with media performance
Groupe SEB holds an 85% brand compatibility score.
Across campaigns, automatically: same footage, same team, from one week to one hour per campaign.
Creative Score in your use cases.
Is the score a performance guarantee?
No: it predicts readiness and compliance; performance is measured after publication, via Intelligent Distribution.
Can we tune the scoring to our brand?
Yes, the Playbook defines what gets checked and how strictly.
Does it work on videos made outside Aive?
Yes, any imported video can be scored.
Score your next masters with Aive.
A paid Studio pilot, scoped on one use case, deducted from your annual plan.