MGT: how video is read, from master to decision

What is MGT?

MGT (Multimodal Generative Technology) is Aive’s proprietary multimodal technology: it combines 25 models. It structures a video master for Aive’s documented uses: scoring, versioning and distribution. It comes after the Playbook, which sets brand rules, formats, markets and approvals, and before the Aive Studio and Video GEO modules, which surface analyses and versions. The outputs available depend on the enabled module and the analysed corpus.

Master: The source video, with its title, language, owner, date and rights.
Playbook: The set of rules applied before any generation: brand, formats, markets, approvers.
Aive Studio and Video GEO: The modules that surface the analyses, versions, scores and outputs produced from the master.

MGT value chain

Thirty-eight seconds, from master to decision log.

The animation can be paused, stepped through and read without playing: every step has its own text and safeguard.

MGT value chain · 38 s

0–3 s

A source asset, in its context.

A video master comes in with title, language, owner, date and rights.

Animation transcript

0–3 s · Master. A video master comes in with title, language, owner, date and rights. A source asset, in its context. (An identified asset, with its rights.)
3–7 s · Playbook. The Playbook overlays format, market, brand rule and approver. Rules come before scale. (Governance before generation.)
7–12 s · MGT. MGT turns the master into cards: versions, formats, available scores and destinations. MGT structures the master. (Scoring, versioning, distribution and GEO.)
12–16 s · Moment. Zoom on a moment and its timecode when available. Proof stays linked to the source. (Missing or unanalysed modalities are clearly flagged.)
16–21 s · Versions. Three versions are built for three channels. One idea, many contexts. (Every version carries its status.)
21–25 s · Approval. A person approves a version and its destination. AI prepares. Your team decides. (No implicit automatic publishing.)
25–31 s · AI answer. An observed AI answer opens with URL or domain, question, date and coverage. Read the context, not just a score. (A protocol signal, not a visibility guarantee.)
31–35 s · Distribution. Social, GEO, Referral, Engagement and Conversion rails stay separate. Every result keeps its level of proof. (Citation ≠ click; referral ≠ causality.)
35–38 s · Log. Back to the Playbook and the decision log. Your content speaks for you. You stay in control. (A governed, reviewable loop.)

Reading the chart

No arrow bypasses human decision.

Videos and rightsPlaybookMGTAive StudioVideo GEOMedia FactoryMeasurement railsNext version

Videos come in with their context and rights; the Playbook applies the rules; MGT structures the master; results, measured on separate rails, feed the next version once your team has decided.

Architecture · 1 to 4

From master to structured proof.

Playbook

Goals, brand rules, markets, formats, rights and approval, set before production.

MGT

25 combined models that structure the master for Aive’s documented uses.

Aive Studio

Analyses, versions, Creative Score and outputs, visible module by module.

See Aive Studio

Video GEO

Moment, proof, article, structured data, internal linking and observation, all linked.

Discover Video GEO

Architecture · 5 to 8

From knowledge to measurement, under control.

Index and Aive Expert

Corpus, index, units of meaning, search and sourced answers, when the matching offer is enabled.

Understand indexing

Distribution and measurement

Social, CMS, Player, media, AI answers and first-party data, measured on separate rails.

Publishing in Media Factory

Controls

Rights, roles, review, logs, cost, publishing, rollback and limits.

Editorial approval

Security

Published SOC 2 Type II report, GDPR, encryption, no model training on customer data, ISO 27001 in progress.

Visit the Trust Center

Inputs and outputs

What goes in, what comes out.

01Inputs

Video master
Context: title, language, date
Owner and rights
Playbook rules

02Processing

Master structured by MGT
Analyses enabled per module
Versions built per channel
Human approval

03Outputs

Versions and formats
Available scores
Timestamped moments when available
Approved destinations

Security & trust

Enterprise-grade security and compliance

SOC 2 Type IIGDPRISO 27001 in progressNo training on your data

Secure by design: customer data is never used to train models, and intellectual property remains fully with the customer. SOC 2 Type II · GDPR · encryption in transit and at rest · access controls · logs. ISO 27001 in progress.

Visit the Trust Center Security & trust

What MGT does not claim to do.

MGT promises no citation, ranking or traffic: it structures the master for Aive’s documented uses.
An unanalysed modality or missing timecode is flagged as such, never filled in with an estimate.
Capabilities shown depend on the enabled module, the corpus and the plan; they are not general.
No version is published without approval: no implicit automatic publishing.
Results per channel are not added up: citation ≠ click; referral ≠ causality.

Technology MGT, the intelligence layer under everything Aive does: 25 models linking what is seen, what is said and what it means. Technology Video GEO Your videos become citable sources: answer-first pages, FAQs, chapters and a Content Graph. Video GEO Aive Studio One master video, every version, ready to perform: clip, reframe, localize, score and publish. Aive Studio Brands Take back control of video performance: every version in minutes, your product films readable by AI. Brands Methodology Engines, panels, repeated sampling, indicator formulas, evidence levels, limits and statuses of Aive’s measurement. Methodology Player sandbox Chapters, transcript, quiz and questions in a demo Player, in a temporary session. Player sandbox Video indexing & search How an authorised video corpus becomes searchable, with links back to sources and clear coverage limits. Video indexing & search Academy & guides Getting started, guides by product and best practices: learn Aive from first login to power user, with five method guides. Academy & guides

Frequently asked questions

Questions about MGT.

Does MGT analyse every modality in a video?

The modalities analysed depend on the enabled module and the corpus. When a modality is not analysed or a timecode is not available, the interface says so clearly.

What is the difference between MGT, Aive Studio and Video GEO?

MGT structures the master. Aive Studio and Video GEO surface, for your teams, the analyses, versions, scores and outputs resulting from that structuring.

Is my content used to train models?

No. We never use our business customers’ data to train our models. Details by product are on the Security and trust page.

Can a version be published without approval?

The Aive workflow requires a person to approve a version and its destination. AI prepares; your team decides.

See MGT on your own videos.

A demo on a sample of your videos, scoped on your use case.

Request a demo Technology overview

MGT, Aive’s proprietary multimodal technology.