Understand usage
See where a product is understood, misunderstood or abandoned along a journey.
Solutions · Behavioural studies
Observe a panel in a consented experience.
Aive lets you observe how a panel uses, understands or feels about a product through test videos and guided journeys. Protocol, consent, sample and anonymisation are set before the first answer is collected.
What is a video-based behavioural study with Aive?
It is a study in which a consenting panel watches test videos and answers questions. Aive organises the sequences, collects answers, verbatims and declared sentiment, then produces a report linked to the moments viewed. The study follows a defined protocol, a documented sample and anonymisation. It produces no unproven psychological inference.
- Declared sentiment
- What participants say they feel, collected through a question, never inferred from their image.
- Protocol
- The written study plan: goal, sequences, data collected, retention and limits.
- Anonymisation
- Processing that prevents linking an answer to an identifiable participant.
Outcomes sought
Understand usage, with evidence.
Test a message
Compare test videos and the responses they prompt.
Document verbatims
Link every verbatim to the video sequence that prompted it.
Decide with care
A report that separates observation, interpretation and recommendation.
Protocol
A study scoped before the first answer.
- 01Research questionWhat the study seeks to understand, and what it will not measure.
- 02Protocol and consentFlow, data collected, retention period and informed consent.
- 03SampleSize, criteria and representativeness limits, documented.
- 04Test videos and journeySequences, questions and answer points.
- 05Collection and anonymisationAnswers, verbatims and declared sentiment, anonymised per the protocol.
- 06ReportObservations, interpretations and limits, linked to the sequences.
No unproven inference
Aive infers neither personality traits nor psychological states from videos or answers.
Study chain
From authorised input to documented report.
01Inputs
- Authorised test videos
- Consenting panel
- Questionnaire and journey
02Processing
- Video sequencing
- Collection of answers and verbatims
- Anonymisation per the protocol
03Outputs
- Study report
- Verbatims linked to sequences
- Limits and sample size
Study framework
What is collected, and how.
What is collected
- Answers to questions
- Verbatims
- Declared sentiment
- Sequences viewed and journeys followed
Controls
- Participants’ informed consent
- Anonymisation per the protocol
- Retention and access defined in the contract
- Report review before distribution
Prerequisites and availability
- A written research question and protocol
- A documented sample and criteria
- Rights to the test videos
- A validated GDPR framework for the study
Scope a study
Scope your study.
Tell us about your research question, audience and test videos: the Aive team assesses feasibility with you.
Protocol, consent and anonymisation are validated before any data is collected.
- Feasibility and protocol
- Sample size and criteria
- Consent and anonymisation
- Report format and limits
What the study does not prove.
- No unproven psychological inference is produced.
- Results apply to the sample studied; generalising them depends on the protocol.
- Sentiment is declared by participants, never inferred.
- No study starts without documented consent.
- The report separates observation, interpretation and recommendation.
Frequently asked questions
Does Aive analyse emotions on participants’ faces?
No. Aive collects sentiment declared by participants and produces no unproven psychological inference.
Who recruits the panel?
Recruitment and its criteria are defined at scoping, with your organisation. Aive documents the sample and its limits in the report.
Is participants’ data protected?
It is anonymised per the protocol, with retention and access defined in the contract, within the GDPR framework. Aive has published a SOC 2 Type II report; its ISO 27001 process is under way.